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Kooru · PDPA & AI legal advisory

PDPA & AI Governance Consultant Thailand

Kooru — Thailand's hybrid PDPA & AI Governance consultancy for SMEs. ISO 42001, AEO/SEO The Kooru Data Tech & Law (Thailand) Co., Ltd. is a hybrid Tech × Law × Business Growth consultancy for Thai SMEs, covering PDPA, ISO 42001 AI Governance, AEO and IP. It works with 3 strategic partners: Net Bright (Cisco Gold Partner), CPA accounting firms and a litigation law office.

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IN SHORT · KOORUUpdated 4 May 2026

What do you need to know?

The Kooru Data Tech & Law (Thailand) Co., Ltd. is a hybrid Tech × Law × Business Growth consultancy for Thai SMEs, covering PDPA, ISO 42001 AI Governance, AEO and IP. It works with 3 strategic partners: Net Bright (Cisco Gold Partner), CPA accounting firms and a litigation law office.

  • Hybrid consultancy: Tech × Law × Business Growth
  • PDPA work covers Audit, Policy, Consent and Training
  • ISO 42001 and AI Governance setup for employee AI use
  • 360° IP Audit: trademarks, copyrights, patents and trade secrets
  • 3 strategic partners: Net Bright (Cisco Gold Partner), CPA firms, litigation law office
/s/ Phuwara KrobtakuLicensed lawyer no. 477/2558 · DPO

About The Kooru+.

The Kooru Data Tech & Law (Thailand) Co., Ltd. A boutique consultancy with an enterprise-level mindset. Founded by professionals with real-world experience in IT, Digital Marketing, and Law. We are a Hybrid Consultancy: Tech × Law × Business Growth We don’t sell paperwork or billable hours; we sell “the confidence to scale.” Empowering you to wield Data & AI as a weapon, protected by the strongest legal armor.

THE KOORU DATA TECH & LAW (THAILAND) Co., Ltd.

about kooru 1

PDPA GDPR

ISO/IEC 42001

SEO AEO GEO

EU AI ACT

Intellectual Property management

Healthcare+NIS2

Backed by The Best: Strong Partnerships

Your success is not managed alone; it is sustained by a carefully curated network of national-level partners:

- Tech Infrastructure: Ensure robust IT systems and enterprise-grade cybersecurity, provided by Net Bright Co., Ltd. (Cisco Gold Partner)
- Financial Integrity: Guarantee precise accounting and tax compliance, managed by professional accounting firms and Certified Public Accountants (CPAs).
- Legal Defense: Navigate complex litigation and legal matters with confidence, represented by the Law Office of Pol. Lt. Col. Prayuth.

HOW THE KOORU+ HELPS

Eliminate Risks & Avoid Fines

Your Problems: Afraid of PDPA fines, risking data leaks, not knowing where to begin.
What We Do: We create a practical legal defense from Audit, Policy, and Consent to Training, so you can do business confidently.

Outpace the Competition

The Problem: Zero clicks. Customers turning to AI.
What We Do: We turn your business into the ultimate AI reference. Through AEO + Data Strategy, you regain control of your visibility. We structure your website and data so AI picks you first.

Master Risks, Embrace AI

The Challenge: Worried about AI data leaks, employee misuse, and losing customer trust?
Our Solution: We build ISO 42001 & AI Governance. We set clear guidelines, manage employee usage, eliminate risks, and elevate brand trust.

Capitalize Your Assets

Your Problem: Uncovering Hidden Intellectual Property.
Our Solution: We conduct a 360° IP Audit—covering Trademarks, Copyrights, Patents, and Trade Secrets. We turn your ideas into real assets, maximize business value, and protect your long-term growth.

Founder Profile

​@ LL.M. Intellectual Property & Information Law (Gold Medal)
​@ ​M.Sc. Information Technology
​@ LL.B. Ramkhamhaeng
​@ ​B.Sc. (KMITL)
​@ Barrister-at-Law
​@ Lawyer
​@ DPO Level 6

Phuwara Krobtaku

Phuwara Krobtaku

Tech Lawyer | PDPA | AI Governance | Digital Strategy

FAQ About Us

  • What is the heartbeat and vision behind the founding of Kooru?

    We were born to shatter the deeply rooted stigma that “the law is the enemy of innovation.” Our deepest purpose is to cultivate a world where technology and the law walk hand-in-hand as true allies. We exist to protect the dreams of Thai SMEs—empowering them to step forward fearlessly, grow with unwavering security, and build a legacy that lasts.

  • What is the origin and the profound meaning behind the name “Kooru”?

    Kooru’ is far more than just a name; it is the heartbeat of our mission. It beautifully intertwines the profound, time-honored expertise of a ‘Guru’ with the approachable, forward-looking spirit of being ‘Cool’. This name is the very reflection of our unwavering commitment—a seamless harmony between deep-rooted Wisdom and transformative Innovation. We believe that true mastery shouldn’t be distant or intimidating; it should be a guiding light that empowers you, modern, empathetic, and always within your reach. This is the philosophy we have breathed into everything we do, right from the very beginning.

  • What is the defining essence that truly sets Kooru apart from ordinary law firms?

    It is our “Hybrid” soul. Because our founder walks the line between two worlds—as both a legal scholar and an IT visionary—we refuse to see the law as merely cold, lifeless ink on a page. Instead, our vision pierces through the paper, reaching deep into the very heartbeat of database structures and the silent pulse of algorithms. We don’t just read the law; we understand the code that shapes your world.

  • Why do a “Gold Medal” Master’s and “Barrister-at-Law” matter to you?

    Because your peace of mind is priceless. These aren’t just titles; they are our ironclad vow of flawless precision and fierce responsibility. Rest assured, every strategy is forged from the absolute pinnacle of legal mastery. We carry the heavy burden of the law, so you can finally breathe.

  • Why dedicate ourselves to the Healthcare and Wellness industries?

    Because health data is profoundly personal, and medical AI is the absolute pinnacle of tech ethics. By conquering the most demanding challenge, we prove our readiness to protect any business, anywhere.

  • How do we navigate the relentless storm of AI?

    By bringing the world’s highest standards (EU, NIST, ISO) into everything we do. We tirelessly craft your Blueprint to ensure that, no matter how fast the world changes, you are always safely one step ahead of tomorrow’s laws.

  • How do our partnerships with Netbright and expert accounting firms elevate client value?

    We deliver the ultimate “One-Stop Service.” By seamlessly uniting IT infrastructure, financial audits, and legal compliance, we connect every crucial dot. Total synergy, zero friction, and absolute peace of mind.

  • Looking toward 2026-2030, how does Kooru envision its role in driving societal change?

    We aspire to be the heartbeat of AI Governance—shaping a future where Thai entrepreneurs lead with conscience. Our mission is to set a new global standard for Ethical AI, proving that when innovation meets integrity, Thai excellence knows no bounds.

We’re looking for people who share our vision!

That’s what it takes to be one of us.

Applications Opening Soon

Frequently asked questions

What kind of company is Kooru?

Kooru is a boutique hybrid consultancy that combines technology, law and business growth. It was founded by professionals with real-world experience in IT, digital marketing and law, and it helps Thai SMEs use data and AI with confidence while staying protected by PDPA, ISO 42001 AI Governance and intellectual property strategy.

Who are Kooru's strategic partners?

Kooru works with three strategic partners: Net Bright Co., Ltd., a Cisco Gold Partner, for IT infrastructure and cybersecurity; professional accounting firms and Certified Public Accountants for accounting and tax compliance; and the Law Office of Pol. Lt. Col. Prayuth for litigation and legal defense.

What qualifications does Kooru's founder hold?

Founder Phuwara Krobtaku holds an LL.M. in Intellectual Property & Information Law (Gold Medal), an M.Sc. in Information Technology, an LL.B. from Ramkhamhaeng and a B.Sc. from KMITL. He is also a Barrister-at-Law, a lawyer and a certified DPO Level 6.